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Current core plan structure
HighLevel currently markets three core subscription levels: Starter, Unlimited, and Agency Pro. Because pricing and plan details can change, always confirm live pricing before purchase.
For a small business using HighLevel primarily for itself, Starter is the first plan to evaluate. Higher tiers are increasingly oriented toward multiple sub-accounts, agency operations, and SaaS/reseller use cases.
Compare total cost, not just subscription
- Core subscription
- SMS and phone usage
- Email usage
- AI or premium actions
- Migration and setup effort
- Separate tools you can actually retire
Buying rule
Do not upgrade because a higher tier has more features. Upgrade only when a business requirement maps to a feature that is unavailable on the lower tier.